How we work
Four stages, and nothing moves without your OK.
Script and storyboard approved before production. The same four stages on every film.
The process
The same four stages, every film
Brief
What should people remember when the film ends?
You send the material or the idea, who it’s for and the length you need.
Script and storyboard
You approve both before we produce a single frame.
We write the script and you approve it. Then the storyboard: the look of the film, frame by frame.
Production
Animation, footage and voice, with every figure checked against its source.
Animation, edit or shoot, music and voice-over, following the approved storyboard.
Post-production
Sound, subtitles, and every language and format you need.
Mix, color and versions for every language and format. You review the cut, we adjust, then deliver.
Our AI policy
We use artificial intelligence, and we say so.
We are not trying to fool anyone.
In almost every step
We use it in almost every step so your budget goes further, and we always say so.
Never real people, never figures
What we don’t do is generate realistic images of people or make up data: a person checks every figure against your source, and nothing is animated until you approve the script.
A director decides every frame
Juan Pablo de Gamboa directs every project. Every film has a director behind it, not a button.
Your data stays yours
The personal data you give us is not used to train models — not ours and not anyone else’s.
Generating a shot takes minutes. Choosing what stays is the fun part.
Juan Pablo de Gamboa · Director, Criteria Films
What people usually ask
How long does it take?
We set the calendar together, counting from the day you send the material. A 2–3 minute film usually takes 3 to 4 weeks. In a hurry? We can do it in under two weeks with a rush fee.
What do I need to get started?
Just your material (a report, notes, interviews, whatever you have) and the date you need the film by. We write the script from there, and you approve it before anything moves.
What happens after I order?
Nothing is charged when you send it. Within one business day we get back to you to confirm the material, scope and dates, and we agree on how you’d like to pay. The price is locked once you approve the script.
What about AI?
We use it in almost every step so your budget goes further, and we always say so. What we don’t do is generate realistic images of people or make up data: a person checks every figure against your source, and nothing is animated until you approve the script.
What if I need more changes?
Each stage includes two rounds of changes. If you need more, we quote them for you before making them. And if you spot a wrong figure in the film, we fix it for free, even after delivery.
Can you keep it confidential?
Of course. Drafts and unpublished material are used only to make your film, and we’re happy to sign an NDA if you need one.
Which languages?
Any language you need. From the same production we make a dubbed version or add subtitles, with an AI or human voice. You add them in the quote builder, under “Languages and formats”.
What will I receive?
Your film in HD 1080p, ready to publish. If you need 4K or another file format, like ProRes, you add it in the quote builder.
Do you work with organizations outside Panama?
Yes. We work remotely with teams in other countries and bill in US dollars from Panama. Panamanian VAT (ITBMS) is only added if your organization is in Panama.
One published rate. You know what the film costs before you ask.
US$1,500 per finished minute, US$1,200 from 6 minutes and US$1,050 from 16. Build your order and see the total.