Creative studio · AI film production · Panama, since 2010
We are a film studio that learned to direct the tool — not an AI operator playing at filmmaking. We produce the video your channels demand, with a script, art direction and a cast of our own, at a pace and a price a traditional production house can no longer match.
01 — Work
Everything here was produced with artificial intelligence. That is precisely the difference we want you to judge.
◆ Made with AIBanco General
◆ Made with AIIndo Pacific
◆ Made with AIGAPP — Students
◆ Made with AICitizen Assembly
Organizations we have produced for
They have a unique ability to transform an idea or a written word into visual masterpieces that educate and engage audiences across cultural and geographic boundaries. Perhaps the greatest indicator of the quality of their work is the fact that we have been working together for more than a decade.
Our laboratory
We produce two original series — Istmo and Pombo — on a client budget and to a client standard. Whatever does not hold up there never gets proposed to you.
Inside Criteria Labs
02 — Solutions
Feeding a social calendar and training four hundred people are not the same job. Pick your case and see how it gets solved.
Who asks for it
Marketing management · brand · in-house agency
The calendar does not wait. You need steady volume that still looks like your brand on the thirtieth piece, not just the first.
How it is measured
Retention in the opening seconds · reach · cost per result on paid media
Typical formats
Who asks for it
Product · sales · customer service
You have a product or a process that is hard to explain. Every time somebody does not get it, it turns into a support call or a deal that does not close.
How it is measured
Comprehension · tickets avoided · time to close
Typical formats
Who asks for it
Learning · compliance · operations
In-person training does not scale, and a recorded talk goes unwatched. What works is material produced to be watched, not produced to tick a box.
How it is measured
Coverage · assessment pass rates · cost per person trained
Typical formats
Who asks for it
Talent · culture · internal communications
You compete for the same talent as everyone else, using the same words as everyone else. What makes the difference is looking real, not looking polished.
How it is measured
Quality of applications · time to onboard · benefits uptake
Typical formats
Who asks for it
Executive team · board · investor relations
Half the company opens an email from the CEO. A ninety-second video of that same person speaking lands whole, and reaches every location at once.
How it is measured
Internal reach · message clarity · alignment across sites
Typical formats
03 — What makes us different
Someone decides, and answers for the decision
The tool hands you a thousand options and no reason to pick any of them. A director throws out 990, takes the one that tells the story, and signs off on that call. It is the one thing that does not automate — and it is exactly what separates a piece that gets watched from a piece that gets published.
Sixteen years before the first AI
We have been building work since 2010 for the best brands and institutions in the region, and for two original series where every technique is tested before it is offered to you. We learned AI recently. Storytelling, we did not.
Exclusive digital casting
We build faces that exist in no stock library and belong only to you. A cast that looks like your audience, available any day, with no schedules, no per diems and no renegotiating image rights every year.
Full foley
The track your competitor bought from a music library is a track your audience has already heard. We compose the score and the effects for each piece from scratch: your brand sounds as much its own as it looks.
One team, fifty videos
We set strict parameters for palette, type and visual style. Even at fifty videos a month, every one of them will feel directed by the same crew.
04 — Why us
Investment
A flat monthly rate based on the volume you need, with no lock-in. And if you would rather try first, a single pilot piece.
See plans and pricesPrices published. No quote required.
05 — Control at every stage
Nothing moves without your approval. Which means the risk of reaching the end with a piece that was not what you had in mind simply does not exist.
Commercial objectives, audience, brand voice and the content pillars for the cycle.
You approve the brief and the month’s plan.
Concept and script for each piece, with the opening hook already defined.
You approve concepts and scripts.
Visual direction frame by frame: framing, cast, palette and pacing.
You approve the look before anything is produced.
Generation, score, voices, editing and finishing to a cinematic standard.
You receive the piece ready to publish.
You can request changes at any of the four stages, without limit, while we are still in that stage.
If a change forces us to redo a stage you already approved — rewriting the script once the piece is edited, say — it is quoted separately. That rule is what keeps timelines and costs predictable for everyone.
06 — AI, disclosed
We use artificial intelligence and we say so. Producing with AI is not a trick to be hidden: it is a technique, the way green screen and CGI were techniques.
Pretending we do not use it — that would be the problem. If a project demands that, we turn it down.
A digital actor is a character, not a testimonial. We do not fabricate reviews or cases that never happened, and we do not replicate real people without written consent.
We label AI use unless your own policy says otherwise. On hybrid pieces we hand over the breakdown: what was shot and what was generated.
Faces created under your subscription are yours, and are used with no other brand — not by us, not by anyone.
Every voice, track and effect is produced with commercial use cleared. No stock libraries shared with your competitors.
We deliver the final file; publishing is always controlled by your team, with the four-stage approval documented.
Pieces, characters and assets developed exclusively for you are registered to your company, permanently.
Not six weeks for a single piece, and not whole afternoons wrestling with a tool. It is time to build your brand a real audience.
Book a strategy session