ESSENTIAL
$1,000USD / month
Keep your channels active at a professional standard, without gaps.
- Directed pieces
- 2 pieces a month
- Total runtime
- 60 seconds of video
- Working rhythm
- Monthly call
Subscription plans
Your production studio, for a monthly rate that is predictable.
A subscription to the tool costs twenty dollars and you could pay for it this afternoon. The value is not in the generation: it is in the other 90% — strategy, script, art direction, storyboards, score and edit.
GROWTH
$2,000USD / month
Raise the volume and find the formula that performs in your channels.
- Directed pieces
- 5 pieces a month
- Total runtime
- 150 seconds of video
- Working rhythm
- Calls every two weeks
SCALE
$4,000USD / month
Become the reference brand in your category, with a look of your own and continuous flow.
- Directed pieces
- 12 pieces a month
- Total runtime
- 360 seconds of video
- Working rhythm
- Weekly calls
CUSTOM
Tailored
A complete audiovisual ecosystem for your organization.
- Directed pieces
- Volume to fit
- Total runtime
- Runtime to fit
- Working rhythm
- Dedicated direct channel
The Criteria standard — included in every plan
Whichever plan you pick, your subscription comes with the full Criteria Films production suite.
Flexible durations
Each piece is produced to a 30-second standard, but the seconds in your plan are yours to distribute: stretch a key piece, cut a 45-second version for paid media, or stack several ten-second cuts.
Unlimited revisions, by stage
We refine every detail across three stages: script and concept → visual direction and generation → edit, score and finishing.
The IP is 100% yours
All commercial and usage rights belong to your brand, permanently.
A way in, with no risk
Start with one pilot piece, not with a year.
We produce a complete piece to the same standard as any plan, with no commitment. And if you move into a subscription afterwards, it is month to month: no lock-in and no cancellation penalty.
$600USD
One 30-second piece, no subscription. Credited against your first month if you continue.
WhatsAppAdd-on services
15% off for subscribersThe subscription covers all AI production. Anything outside that is quoted separately, at a preferential rate for subscribers.
Live-action shooting
Shoots with real cameras, talent on set, locations, or documentary coverage of facilities and products.
Format adaptations (resizing)
Reframing and adapting a finished video to multiple formats: 16:9 → 9:16 or 1:1.
Dubbing and voices in other languages
Adaptation and voice work for languages outside the original scope, with the same performance direction.
Frequently asked
What people usually ask us.
Does AI-generated video look "fake" or robotic?
No. That is the problem with DIY content. We apply digital lighting, color grading and cinematic composition so the pieces read as organic, finished and deliberate.
What if we need to shoot a physical product or our actual facilities?
Cameras are not dead. We combine real-world footage with AI-generated environments and effects, producing hybrid compositions without inflating production costs.
What counts as one piece, and what if I need variations?
A piece is its own concept, with a script, art direction and edit. Each one is produced to a 30-second standard, and that direction work costs the same whether it runs 10 seconds or 30: what limits us is not the render, it is the direction. If you need something longer, it comes out of the same seconds in your plan. Testing different hooks on an already approved piece is not a new piece — that falls under A/B variations. Unused slots do not roll over.
Why a subscription instead of hiring video project by project?
Video is no longer an occasional event; it is a daily commitment to your audience. A subscription gives you predictable costs, more volume, constant optimization, and an elite production team available to you all month.
What if my audience realizes it is AI?
Them realizing is not the problem: we are not hiding anything. What damages a brand is not using AI — it is using it badly enough that the carelessness shows. A piece with direction, pacing and a face that stays consistent gets judged on what it says, not on how it was made. And if you would rather state it openly, we adapt the labeling to your policy and to each platform.
We are a regulated company. Does this survive a risk or brand committee?
Yes, and that is part of the job. We hand over, in writing, the provenance of every asset, commercial licenses for voices and music, the exclusivity of your cast and full assignment of intellectual property. Sixteen years producing for banks, multilaterals and foundations taught us what a file that survives review looks like.